CV of the Month: March

Johanna Holzer 31. März 2023 0 0

The anonyfy team is convinced: a CV can grow in value through anonymisation! Convince yourself with our profile of the month March:

Target position: Head of Marketing (also ad interim or consulting mandates)

Top Skills

B2B Demand-Gen Marketing
Full-funnel marketing (new and existing customers)
Agile methods
Team leadership and development
Business strategy development

Summary

Over 15 years of experience in online marketing, business development and building marketing teams. Fluent in English and German. Looking for an exciting opportunity, preferably in the SaaS area, to drive go-to-market, internationalisation and / or revenue growth through modern digital marketing.

The person keeps the big picture in mind even in stressful and risky situations and ensures effective planning and implementation of complex marketing strategies.

Full-time, preferably hybrid, possibly remote - DACH-wide.

Work experience (highlights)

Marketing Director Europe
Corporate, Manufacturing, 1 - 2 years, ongoing

Responsibility for the supra-regional marketing strategy in matrix organisation with the goal of lead generation (MQL, SQL, pipeline) for complex equipment and software solutions as well as cross-selling and churn prevention with existing customers.
Implementation, training and development of a telemarketing agency for inbound and segmented outbound lead activities
Successful team restructuring (6 FTE) to more closely integrate marketing and sales
Allocation and responsibility of €500,000 marketing budget

Marketing Director DACH
Corporate, SaaS, 1 - 2 years

Set-up and management of a demand generation (SEO/digital, content, events, design) and sales development team (10 FTE's) in the DACH region
Successful achievement of MQL, SQL, Marketing Sourced Opportunities and Pipeline targets (2.5x sales target in FY)
Allocation and responsibility of €1.1m marketing budget

Marketing Director EMEA
Corporate, SaaS, 1 - 2 years

Responsibility for cross-regional B2B and partner marketing (8 IT and sales partners in the DACH region) with target achievement between 90-100% of the marketing and sales targets in the respective quarters.
Management of full funnel lead activities across various channels, including industry trade show presence, generating a multi-million EURO sales pipeline.
Allocation and responsibility of €750,000 marketing budget.

Marketing Director DACH
Corporate, Internet, 2 - 5 years

Management and responsibility of B2B marketing team (5 FTE)
Go-To-Market: Successful communication and harmonisation of a B2C product into the B2B offering of the SaaS platform.
Successful transformation and visibility of the sales team into Brand Ambassadors with the goal of generating and converting higher inbound enquiries.
100% achievement of marketing KPI's (MQL, SQL, Sourced Opps) in the respective quarters.
Allocation and responsibility of €500,000 marketing budget.